MarketingProfs Today: Email, E-Commerce | Twitter Polls, Native Video Ads | E-Commerce Challenges

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In this issue

1.	How-To: How to Use Email Marketing to Create a Surge in E-Commerce Sales
2.	#SocialSkim: Twitter Native Video Ads & Polls, Plus More Stories in This Week's Roundup
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Personalization Helps Marketers Overcome Big E-Commerce Challenges
5.	Survey Says: Joy to the Pin: The Huge Volume of Holiday Activity on Pinterest

4 New Truths B2B Marketers Need in the Age of the Customer. The next wave of strategic advantage? Obsessive focus on customers and delivering what they want before competitors do. Learn how to think, invest and drive customer intelligence into meaningful experiences that engage and deliver value. View now.

How-To

How to Use Email Marketing to Create a Surge in E-Commerce Sales

By Daniel Faggella

How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

4 New Truths B2B Marketers Need in the Age of the Customer. Obsessive focus on customers and delivering what they want before competitors do will be the next strategic advantage for B2Bs. Learn how to think, invest in and drive meaningful customer experiences that engage and deliver value. View now.

Survey Says

Joy to the Pin: The Huge Volume of Holiday Activity on Pinterest

By Ayaz Nanji

Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network. Read More

Quick Take

#SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's Roundup

By Angela Natividad

A big week for extending your capabilities on established networks: Twitter launched native video ads and opened polls to everyone, Facebook opened GIFs to brand pages, and (perfect timing!) Giphy launched a do-it-yourself GIF creator. Read More

My View

Personalization Helps Marketers Overcome Big E-Commerce Challenges

By Rohan Ayyar

To create customer loyalty, you need to focus on customer satisfaction and perceived value. Doing so can be challenging for online businesses, but personalization can help. Read More

event calendar

Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

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