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In This Issue
+ How-To: Is Your 'About Us' Page Effective?
+ PRO Seminar: The Seven Deadly Sins of Landing Page Design
+ Survey Says: Websites Top Online Source of B2B Leads
+ Quick Take: How to Be a Successful Anti-Engager
+ My View: How a Boring Industry Can Make an Engaging Video
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How-To Is Your 'About Us' Page Effective?
By Kevin B. Levi
For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness. Read More
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PRO PRO-Favorite Seminar: The Seven Deadly Sins of Landing Page Design
Learn how to avoid the seven most common and deadly landing page sins in this fast-paced and entertaining session with noted conversion expert and best-selling author Tim Ash. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or Lunchtime sales. [Download] Learn the tricks of the trade before time runs out!
Survey Says
Websites Top Online Source of B2B Leads, but Still Underperforming
Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites. Read More
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Quick Take
How to Be a Successful Anti-Engager
Want to stimulate more social engagement? Shake things up a bit. Here are four tips to help you experiment with your social strategy—and get results that will surprise you. Read More
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My View How a Boring Industry Can Make an Engaging Video (and Why Video Even Matters)
By Verónica Maria Jarski
VisibleGains co-founder Joe Eldridge knows all about video campaigns and coaching customers to launch their ideas into the video format. Recently, we chatted about video—what works, what doesn't, and why you should use it. Read More
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ReTweet This
@AmberCadabra When having a social media "center of excellence" can hurt you: https:////bit.ly/odUW3j
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Forum Today's Question
By deanam00 9/30/2011 at 8:32 AM
I'm starting a business to sell gift baskets (using various containers as baskets). Any ideas for a name? Go To Question
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Oct 11
FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 13
PRO Seminar—How Not to Get Beheaded in the Video Revolution with Steve Stockman
Oct 13-26
MarketingProfs University LIVE—Video Marketing Made Simple save $100 with code MPTVIDOCT
Oct 14
Digital Marketing World—B2B Marketing free online conference
Oct 19
FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Oct 20
PRO Seminar— Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider
Mar 29-30
SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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