MarketingProfs University: Winning the Video Revolution
- Steve Stockman
- Valerie Witt
- Thu., Oct. 13, 2011, 12pm ET (9am PT)
- 90 minutes
Video is everywhere.
We collectively upload 48 hours of video to YouTube every minute. Companies upload hours of video to corporate websites, Twitter, and Facebook. It seems as if every company in the world is either using video or panicking that they don't know how.
But just posting a video doesn't mean anyone will watch it. We're exposed to so much video today that viewers no longer have the time (or patience) for the bad stuff. If your video isn't good, it's gone—and so is all the time and money you spent shooting and promoting it.
During this PRO seminar and kickoff to MarketingProfs University's new Video Marketing Made Simple you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch a video (and why they don't) and how to make your story the key to your video success.
Steve Stockman is president of Custom Productions and has produced, written, and directed more than 200 commercials, Web series, short films, music videos, and TV shows. He wrote, produced, and directed the award-winning MGM feature film Two Weeks, starring Sally Field, and authored the book How to Shoot Video That Doesn't Suck. A sought-after speaker and writer, he trains and consults with companies on how to survive the video revolution.
Who Should Attend?
This PRO seminar is for both beginning and veteran video marketers who are interested in maximizing their video marketing efforts—but especially those who want to learn about MarketingProfs University. Participants will experience one class from a larger course dedicated entirely to video marketing. Come see what MPU is all about.
What Will You Learn?
- How the "Entertain or Die" imperative determines who watches your video
- Four things every video must have
- What going viral really means and how to (possibly) get there
- How you and your organization can improve your video literacy
About MarketingProfs University
Winning the Video Revolution is not just a PRO seminar—it's the first class in our all-new MarketingProfs University Video Marketing Made Simple.
Video Marketing Made Simple is an 11-class course created by MarketingProfs University to get you up to speed on video marketing with real advice and practical teaching covering strategy through distribution. Register now for the complete course and ensure you're using the latest video tools and tactics to reach your customers. PRO members save 40% on the $595 MPU rack rate.
As with all PRO seminars, Winning the Video Revolution is free to PRO members.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.