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The Six Golden Rules of Location-Based Marketing

Aaron Strout, Mike Schneider
Matthew Grant
Thu., Oct. 20, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Check-ins at your local coffee shop. Badges. Mayorships. They all sound like fun ... but what benefits do location-based programs really bring to businesses?

Start connecting with your customers and increase customer loyalty by getting on the right track to location-based marketing success.

Find out why location-based marketing belongs in your toolkit—and how to master it. Learn what it is and isn't, and the six golden rules you must follow to ensure success. You'll discover how to create a location-based program from scratch, how to incorporate it into your marketing mix, and how to measure the results. Plus, get the inside-scoop on location-based providers and which ones may be right for your business.


Aaron Strout is the head of location-based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services. He helps customers with mobile and location-based marketing initiatives, and provides the social voice for the company. Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga, and director of interactive at Fidelity Investments. He is the co-author of Location Based Marketing for Dummies.

Mike Schneider is SVP, director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age amongst the top 50 independent agencies in the US. He has crafted paid, owned, and earned media strategies; built award-winning communities; and designed and implemented B2B content management and customer relationship management solutions. Mike was recognized in 2010 as one of Boston Business Journal 40 Under 40. He co-authored the recently-released book, Location Based Marketing for Dummies, with Aaron Strout.

Who Should Attend?

Please join us if you're a B2C or B2B marketer who wants to better understand how location-based marketing can increase ROI.

What Will You Learn?

  • What makes up a location-based marketing program
  • How to set and reach business goals for your location-based program
  • Which major location-based service players may be the right fit for your brand
  • Success stories from big brands and small businesses


Ten lucky winners will be chosen at random to win a free copy of the newly published book, Location Based Marketing For Dummies, by seminar presenters Aaron Strout and Mike Schneider. To qualify, simply complete the short survey at the end of the live Q&A session.

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