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In This Issue
+ How-To: Why Your Influencers Matter Now More Than Ever
+ Slide Show: Eight Questions to Ask Before Filming Your Video
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Android Widens Smartphone Lead in August, RIM Slips
+ Quick Take: Three Ways B2B Mobile Apps Can Boost Client Services
+ My View: What the Starbucks Card Teaches Us About Transactions
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How-To Why Your Influencers Matter Now More Than Ever
By Gary Lee
In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers. Read More
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Slideshow Eight Questions to Ask Yourself Before Filming Your Video [Slide Show]
By Verónica Maria Jarski
You don't need a Jerry Bruckheimer-sized budget to make a killer video. A solid idea, a snazzy camera, and a little bit of planning will do the trick. Here are eight questions you should ask yourself before the cameras start rolling. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or Lunchtime sales. [Download] Learn the tricks of the trade before time runs out!
Survey Says
Android Widens Smartphone Lead in August, RIM Slips
Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of subscribers, up 5.6 percentage points from the previous three-month period. Read More
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Quick Take
Three Ways B2B Mobile Apps Can Boost Client Services
Though they've been slow to take off, B2B apps provide a key opportunity to offer your clients help, advice, and support 24/7. Here are three ways that a B2B mobile component can boost client services—and set your company apart. Read More
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My View What the Starbucks Card Teaches Us About the Future of Transactions
By Bob Knorpp
I was among the skeptics. Why would I want a Starbucks card? After all, it would be an extra, meaningless step in the coffee-purchasing process. But oh, how wrong I was! Read More
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ReTweet This
@jchernov What is the Social Enterprise? https:////elq.to/riHW5f via @eloqua
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Forum Today's Question
By stevea 10/6/2011 at 7:58 AM
My friend is an author of Scottish contemporary fiction. Without a budget, how can I help him market his books and work? Go To Question
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Oct 11
FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 13
PRO Seminar—Winning the Video Revolution with Steve Stockman
Oct 13-26
MarketingProfs University LIVE—Video Marketing Made Simple save $100 with code MPTVIDOCT
Oct 14
Digital Marketing World—B2B Marketing free online conference
Oct 19
FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Oct 20
PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider
Mar 29-30
SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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