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Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.

Apple strengthened its No. 2 position slightly with 27.3% of the smartphone market as of August, up 0.7 PPs from the three-month period ended May. RIM fell 5.0 PPs to 19.7% of market share, followed by Microsoft with 5.7% and Symbian with 1.8%.

Some 84.5 million people in the US owned a smartphone as of August, up 10% from the preceding three-month period.

OEM Market: Samsung Still Rules

Device manufacturer Samsung was the top OEM with 25.3% of US mobile subscribers as of August, up 0.5 PPs from the three-month period ended May. LG was second with 21.0% (down 1.1 PPs), followed by Motorola with 14.0%. Apple strengthened its No. 4 position with 9.8% (up 1.1 PPs), while RIM rounded out the top five with 7.1% of market share.

Overall, some 234 million Americans age 13 and older used mobile devices as of August.

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

Mobile Content Consumption

Among US mobile consumers, mobile content use continued to grow in August across all types measured: 

  • 70.5% used text messaging on their mobile device as of August, up 1.0 PP from the previous three-month period.
  • 30.9% accessed social media sites or blogs, up 2.3 PPs from the previous three-month period.
  • 42.1% accessed a browser, up 2.3 PPs from the previous three-month period.

Downloaded apps were used by 41.6% of the mobile audience in August, up 3.0 PPs from the three-month period ended March, while 28.5% played games and 20.7% listened to music via smartphone. 

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