Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.
Apple strengthened its No. 2 position slightly with 27.3% of the smartphone market as of August, up 0.7 PPs from the three-month period ended May. RIM fell 5.0 PPs to 19.7% of market share, followed by Microsoft with 5.7% and Symbian with 1.8%.
Some 84.5 million people in the US owned a smartphone as of August, up 10% from the preceding three-month period.
OEM Market: Samsung Still Rules
Device manufacturer Samsung was the top OEM with 25.3% of US mobile subscribers as of August, up 0.5 PPs from the three-month period ended May. LG was second with 21.0% (down 1.1 PPs), followed by Motorola with 14.0%. Apple strengthened its No. 4 position with 9.8% (up 1.1 PPs), while RIM rounded out the top five with 7.1% of market share.
Overall, some 234 million Americans age 13 and older used mobile devices as of August.
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Mobile Content Consumption
Among US mobile consumers, mobile content use continued to grow in August across all types measured:
- 70.5% used text messaging on their mobile device as of August, up 1.0 PP from the previous three-month period.
- 30.9% accessed social media sites or blogs, up 2.3 PPs from the previous three-month period.
- 42.1% accessed a browser, up 2.3 PPs from the previous three-month period.
Downloaded apps were used by 41.6% of the mobile audience in August, up 3.0 PPs from the three-month period ended March, while 28.5% played games and 20.7% listened to music via smartphone.
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