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In This Issue
+ How-To: Top Five Questions Marketers Should Always Be Asking Themselves
+ Survey Says: Digital Ad Performance by Device Type
+ PRO Take 10: Five Scannable Hot Spots in Your Copy That Boost Response
+ Infographic: How to Read (and Decide) Your Marketing's Fate
+ My View: 5 Quick Tips for Engaging Prospects Through the Buyer's Journey
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Advertisement  Facebook Rules of Engagement eBook. Want to get the most mileage out of your Facebook Marketing? With this new eBook from Act-On, you’ll learn guidelines for publishing content, how to use Facebook for marketing and branding, getting your posts seen in the news feed, and more.
How-To Top Five Questions Marketers Should Always Be Asking Themselves
By Preeti Upadhyaya
With so many projects, channels, and deadlines to keep in mind, marketers can forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions. Read More
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PRO Take 10: Five Scannable Hot Spots in Your Copy That Boost Response
In just 10 minutes, you'll learn how to highlight the key selling points and calls to action by strategically placing them in the five hot spots your readers' eyes gravitate to. You'll walk away with tips on how to develop more persuasive and effective copy that is organized in a way that will encourage response. Read More
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Advertisement  Content Marketing Superstar Toolkit. Consistently generating and publishing high-quality content that your audience loves can be a challenge for even the most ambitious marketer. Not sure where to start? This free toolkit from Act-On will give you best practice tips & downloadable resources to help you become a content marketing superstar!
Survey Says
Digital Ad Performance by Device Type
By Ayaz Nanji
Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software. Read More
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Quick Take
How to Read (and Decide) Your Marketing's Fate [Infographic]
By Verónica Maria Jarski
Can you read what's in the cards for your marketing campaigns? Some companies can—when they use the right tools and techniques. Read More
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My View Five Quick Tips for Engaging Prospects Through the Buyer's Journey
By Tim Minahan
Today's highly networked customers expect to interact with brands during every step of the buyer's journey. Here's how you can engage them. Read More
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Nov 12
 FREE Seminar—Want to Sit at the Grown-Up Table? Get Sirius About Data
Nov 13
 PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Nov 18
 FREE Seminar—Why Events Are the Best B2B Marketing Channel in the World
Nov 20
 PRO Seminar—How to Build a Thriving Brand Community
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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