MarketingProfs Today: Top New App Mistakes | Live Video for Standing Out | Email 2.0

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In this issue

1.	How-To: The 3 Most Common Mistakes New App Developers Make (and How to Avoid Them)
2.	#SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's Roundup
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Four Quick Tips for Preparing for Email 2.0
5.	Survey Says: 2015 Holiday Shoppers: When, Where, and How They Plan to Buy [Infographic]

Are people trying your product, but not sticking around? Show them how to be successful before they walk away. Use targeted, automated messages to onboard new users, announce new features, and get them back on track.
Start a free 14 day trial of Intercom Engage.

How-To

The Three Most Common Mistakes New App Developers Make (and How to Avoid Them)

By Aykut Karaalioglu

Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, and submitting it to app stores. Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Get people to try your product and stick around. Show them how to be successful before they walk away. Use targeted, automated messages to onboard new users, announce new features, and get them back on track.
Start a free 14 day trial of Intercom Engage.

Survey Says

2015 Holiday Shoppers: When, Where, and How They Plan to Buy [Infographic]

By Ayaz Nanji

For this holiday season, 80% of consumers plan to spend as much as or more than they did last year, according to a recent report from SAS. Read More

Quick Take

#SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's Roundup

By Angela Natividad

Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp! Read More

My View

Four Quick Tips for Preparing for Email 2.0

By Patrick Tripp

Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing. Read More

event calendar

Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016
Nov 18	FREE Seminar—Virtual Event Environments: Next Generation Online Venues
Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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