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In This Issue
+ How-To: A Case Study in Landing Page Optimization
+ PRO Take 10: How to Enchant and Engage Your Customers
+ Survey Says: Search Rankings—Google Widens Lead Over Yahoo
+ Quick Take: Four Tips for Mobile SEO
+ My View: Newsjacking—A New Approach to PR
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Advertisement  How to Engage Social Mobile Users
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How-To A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget
By Bob Hebeisen
Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website double its conversion rate. Read More
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PRO Take 10 Author Series: How to Enchant and Engage Your Customers
In this Take 10 Author Series webcast, Guy Kawasaki walks you through the steps for building enchanting relationships. You'll learn the importance of fast, flat, and frequent communication and how to add value to your relationships through social media. Read More
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Survey Says
Search Rankings: Google Widens Lead Over Yahoo
Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points from September, followed by Yahoo Sites with 15.2% (down 0.3 percentage points) and Microsoft Sites with 14.8%. Read More
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Quick Take
Four Tips for Mobile SEO
Mobile search is now outpacing PC searches, so now is the time to develop an SEO strategy for customers who search for content via mobile device. Here are four tips that'll help your site reach the top of smartphone search results. Read More
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My View Newsjacking: A New Approach to PR
By Ann Handley
The traditional PR model—sticking closely to the script, embargoing press releases, following a campaign timeline—no longer works. Public conversations careen with such speed and velocity that you need to rethink your approach to being part of them. Enter newsjacking. Read More
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ReTweet This
@LisaPetrilli Sometimes You Must Lead Your Client, Sell, and Push https:////twrt.me/lzlwfg via @iannarino
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Forum Today's Question
By vance.rollins 11/14/2011 at 12:21 PM
I operate pro shops in ice rinks. We sharpen ice skates and sanitize hockey equipment. How should I promote our services? Go To Question
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Nov 3-18
MarketingProfs University LIVE—Content Marketing Crash Course
Nov 15
FREE Seminar—Video Marketing ROI: The Video Strategy Framework sponsored by Brightcove
Nov 18
PRO Seminar—Presentations that Resonate With Me! with Nancy Duarte
Dec 1
PRO Seminar—10 Ways to Generate Leads Using Social Media with Paul Gillin
Dec 9
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