MarketingProfs Today: Hire Your Audience: UGC | Subscription Products | Compete With Amazon

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In this issue

1.	How-To: Six Reasons to Hire Your Audience: The Benefits of UGC
2.	Podcast: How to Find (and Keep) Customers of Subscription Products: Wendy Connell of Storyblocks
3.	PRO How-To Guide: Build Your Content Marketing Dream Team
4.	Survey Says: The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)
5.	Infographic: Seven Perfectionism Pitfalls to Avoid in Your Writing

Fast Forward: The Video Marketing Virtual Summit
Vidyard's virtual event showcasing the latest insights and practical tips for using video to fuel your B2B digital marketing, demand generation, and content marketing programs. Discover how to Fast Forward your marketing efforts. Register today!

How-To

Six Reasons to Hire Your Audience: The Benefits of UGC

By Pawan Deshpande

If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways you can profit from them. Read More

Podcast

How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The VP of marketing at digital media company Storyblocks shares tips for acquiring new customers, retaining customers, minimizing churn when you operate on a subscription model, and more. Read More

FOR PRO Members

How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn which key hires you need to make to get your team started, what traits and skills to look for in those key hires, how to manage freelancers and a remote team of employees, and much more! Read More

Fast Forward: Don't Miss What's Working for Video Marketing
Join us November 29th for Fast Forward – The Video Marketing Virtual Summit hosted by Vidyard. Discover how video can fuel your next gen marketing programs from top marketers and industry experts. Register today!

Survey Says

The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

By Ayaz Nanji

Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce. Read More

AT-A-GLANCE

Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

By Laura Forer

Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster. Read More

event calendar

Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 5	FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 8	Virtual Conference—Automate! For Marketers \| A Marketo Users Virtual Conference
Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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