Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

by Ayaz Nanji  |  
November 15, 2017
  |  847 views

Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce.

The report was based on data from a survey conducted in September 2017 among 1,000 consumers in the United States who shop online at least four times a year and who spend $250 or more annually online.

Some 70% of online shoppers surveyed expect to make a quarter or more of their holiday purchases on Amazon; 40% of respondents intend to make half or more of their purchases on Amazon.

Amazon is the preferred online retailer across a range of different circumstances, including when consumers are looking for the lowest price, when they want products quickly, and when they want a personalized experience.


Consumers say price is the primary reason they would consider not purchasing at Amazon: Two-thirds of holiday shoppers would consider buying a product on another site if it were cheaper there.

Holiday shoppers are most likely to be driven to retailer websites by promotions (52% say they would be influenced), social media advertising (45%), and television/radio commercials (40%).

Some 55% of Millennials say social media ads would prompt them to visit a retailer's website.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!