Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce.

The report was based on data from a survey conducted in September 2017 among 1,000 consumers in the United States who shop online at least four times a year and who spend $250 or more annually online.

Some 70% of online shoppers surveyed expect to make a quarter or more of their holiday purchases on Amazon; 40% of respondents intend to make half or more of their purchases on Amazon.

Amazon is the preferred online retailer across a range of different circumstances, including when consumers are looking for the lowest price, when they want products quickly, and when they want a personalized experience.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji