The report was based on data from a survey conducted in September 2017 among 1,000 consumers in the United States who shop online at least four times a year and who spend $250 or more annually online.
Some 70% of online shoppers surveyed expect to make a quarter or more of their holiday purchases on Amazon; 40% of respondents intend to make half or more of their purchases on Amazon.
Amazon is the preferred online retailer across a range of different circumstances, including when consumers are looking for the lowest price, when they want products quickly, and when they want a personalized experience.
Consumers say price is the primary reason they would consider not purchasing at Amazon: Two-thirds of holiday shoppers would consider buying a product on another site if it were cheaper there.
Holiday shoppers are most likely to be driven to retailer websites by promotions (52% say they would be influenced), social media advertising (45%), and television/radio commercials (40%).
Some 55% of Millennials say social media ads would prompt them to visit a retailer's website.
Two-thirds of holiday shoppers say they would visit a physical retail store if they wanted to touch and feel a product.
About the research: The report was based on data from a survey conducted in September 2017 among 1,000 consumers in the United States who shop online at least four times a year and who spend $250 or more annually online.
Continue reading "The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
- How IT Buyers' Researching Behaviors Changed in 2020