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In This Issue
+ How-To: Five Lessons on 'Messaging It Great'
+ PRO: Commonly Misused Words and How to Use Them Correctly
+ Survey Says: Mobile Shoppers Quick to Abandon Bad Experiences
+ Quick Take: The Periodic Table of SEO Ranking Factors
+ My View: How Natalie Merchant Taught Me to Listen
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How-To Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)
By Tim Riesterer
How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers. Read More
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PRO Take 10 Author Series: Eight Commonly Misused Words and How to Use Them Correctly
In just 10 minutes, famed grammarian and best-selling author Mignon Fogarty shares critical tips for remembering the correct meanings (and spellings) of commonly misused words. She offers memorable quotes to underscore her lessons and handy mnemonics so you'll never again confuse an action (affect) with an outcome (effect). Read More
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Survey Says
Smartphone Users Quickly Abandon Bad Mobile Shopping Experiences
People who shop via smartphone expect mobile websites to deliver fast and easy interactions loaded with rich content, and most (80%) mobile shoppers are willing to abandon mobile sites when confronted with a bad experience. Read More
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Quick Take
Have You Studied the Periodic Table of SEO Ranking Factors?
There's a science to search engine optimization. Whether you're an SEO newbie in search of a comprehensive overview, or a seasoned pro in search of a deeper understanding of SEO—you should know which combinations of ranking factors search engines favor. Read More
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My View How Natalie Merchant Taught Me to Listen
By Gavin Heaton
Marketers are often told to "listen first" when monitoring social media. But many of us are not listening; we are interrogating. We have to listen to our customers as if they were our favorite musicians. Read More
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ReTweet This
@markwschaefer New post => Marketing, Journalism, and Truth as Competitive Advantage https:////bit.ly/sI4lt1
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Forum Today's Question
By aspenproductions 11/28/2011 at 1:53 PM
Our production company will be sending out promotional postcards. What brief message should we include on the postcards? Go To Question
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Dec 1
PRO Seminar—10 Ways to Generate Leads Using Social Media with Paul Gillin
Dec 6
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Dec 8
PRO Seminar—Make Your Next Tradeshow a Qualified Success with Rob Murphy and Ed Jones
Dec 9
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Jan 12-25
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