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Make Your Next Tradeshow a Qualified Success

Rob Murphy, Ed Jones
Valerie Witt
Thu., Dec. 8, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

The business benefits of face-to-face interaction are numerous: it creates personal connections, builds trust, fosters engagement, and launches relationships. Tradeshows are one of the most common and successful examples of face-to-face interaction, because they allow a brand to focus on and connect with a large number of customers and prospects in a short period of time.

However, in today's crowed marketplace, it's unrealistic to expect that you'll be flooded with hundreds of qualified leads just because you have an exhibit. You must expend real effort to develop a solid plan and an effective strategy before you ever reach the show floor. And, you need to spend your time with the right event attendees (and know how to disengage from the wrong ones).

This PRO seminar will cover everything you need to know about generating real, qualified leads from your tradeshow investment. You’ll discover tips on capturing quality data, keeping prospect engagement alive after the show, and generating positive ROI.


Rob Murphy is the chief marketing officer of MC2, a leader in the exhibit and event marketing industry. His background is in building effective marketing tools in face-to-face, print, video, interactive electronics, web-based solutions and training. Rob directs all marketing efforts for the company, including the Exhibitor FastTrak seminar program, and new sales initiatives.

Ed Jones is the chief executive officer of Constellation Communication Corporation. He has nearly thirty years experience crafting prospect, customer, and employee communications programs that have improved the bottom line of many businesses. He developed the “Financially Justified Selling” curriculum and introducing the concept of the “Payback Ratio” for event marketing effectiveness for major brands and event marketing firms.

Who Should Attend?

If you have responsibilities that include lead generation though tradeshows, this seminar is not to be missed. Anyone involved with planning your company’s tradeshow presence, as well as sales managers attending and meeting prospects at tradeshows, will benefit from this seminar as well.

What Will You Learn?

  • How to effectively attract and engage qualified prospects at your next tradeshow
  • How to identify real prospects and move time-wasters out of your exhibit
  • How to get your team poised for sales success
  • How to improve your event ROI with a well thought out strategy and real metrics

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