"Search engine optimization ... seems likes alchemy to the uninitiated. But there's a science to it. Search engines reward pages with the right combination of ranking factors." So begins the succinct and lighthearted "Periodic Table of SEO Ranking Factors" created by Search Engine Land. And whether you're an SEO newbie in search of a comprehensive overview, or a seasoned pro in search of some levity, you'll want to take a look.

The table separates SEO "elements" into four broad categories:

On-the-Page SEO covers content, HTML and architecture with elements like:

  • Research: Have you researched the keywords people may use to find your content?
  • Titles: Do HTML title tags contain keywords relevant to page topics?

Off-the-Page SEO focuses on elements related to links, social networks, trust, and personal topics. For instance:

  • Quality: Are links from trusted, quality or respected websites?
  • Reputation: Do those respected on social networks share your content?

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