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MarketingProfs
Nov 30, 2015 Vol. 14, No. 229
In this issue
1. How-To: 5 Buzzworthy SEO Trends You Must Know About for 2016
2. My View: 5 Things to Know About Mobile vs. Desktop Search Results
3.  PRO  New Seminar: Creating Trustworthy Content
4. Survey Says: Are SMBs Expecting a Good Holiday Season and 2016?
5. Infographic: Win/Loss Analysis: Strategize Your Results
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How-To
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Five Buzzworthy SEO Trends You Must Know About for 2016
By Aleh Barysevich
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year. Read More
FOR  PRO  Members
Today's PRO Item
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New PRO Seminar: Creating Trustworthy Content
Content veteran Gerry McGovern will teach you how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in. Read More
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Survey Says
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Are SMBs Expecting a Good Holiday Season and 2016?
By Ayaz Nanji
Some 40% of B2C small and medium-sized business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact. Read More
Quick Take
Win/Loss Analysis: Strategize Your Results [Infographic]
By Verónica Maria Jarski
Companies that study their past deals have a 3-7 times higher win rate than companies that don't. Here's how looking at past sales can help you win future deals. Read More
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My View
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Five Things to Know About the Divergence of Mobile Search Results From Desktop Results
By Scott Buresh
Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these trends. Read More

event calendar

Nov 24
FREE Seminar—How to Build a Lean, Mean Content Marketing Machine
Dec 10
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Dec 11
Virtual Conference—Marketing Technology | 3 online sessions FREE!
Dec 17
MarketingProfs University—Content Marketing Crash Course 11 new classes!

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