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In This Issue
+ How-To: Five Tips for Effective 'Emotional Branding'
+ Survey Says: The Most Effective B2B Lead Generation Tactics
+ PRO Take 10: Simple Tweaks to Attract More On-the-Go Mobile Users
+ Infographic: How Are B2B Marketers Scoring Leads?
+ My View: Four Content Marketing Tips From Election Day
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How-To Five Tips for Effective 'Emotional Branding'
By Jeannette de Beauvoir
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling is what emotional branding is about. Read More
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PRO Take 10: Simple Tweaks to Attract More On-the-Go Mobile Users
In just 10 minutes, you'll learn design tips to optimize your mobile site and emails, and create a satisfying mobile experience for your on-the-go customers. With these simple tweaks, your mobile site can become so quick and efficient to use... your customers will keep coming back. Read More
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Advertisement  Join us on November 12 for Want to Sit at the Grown-Up Table? Get Sirius About Data. You'll discover a new framework to assess and advance your data management maturity, making engagements with prospects more relevant, and opportunity creation more predictable and profitable. Register today.
Survey Says
The Most Effective B2B Lead Generation Tactics
By Ayaz Nanji
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. Read More
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Quick Take
How Are B2B Marketers Scoring Leads? [Infographic]
By Verónica Maria Jarski
Get the scoop on B2B marketers' lead-scoring criteria and behaviors. Read More
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My View Four Content Marketing Tips From Election Day
By Susan Levand
Inspired by Election Day, the following tips can help you make positive changes to your content marketing. Read More
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Nov 4
 FREE Seminar—Five Strategies to Increase Event ROI
Nov 6
 PRO Seminar—How to Create Visual Content That Gets Shared and Drives Traffic
Nov 12
 FREE Seminar—Want to Sit at the Grown-Up Table? Get Sirius About Data
Nov 13
 PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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