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Take 10: Simple Tweaks to Attract More On-the-Go Mobile Users

Presenter:
Christina Inge
Released:
Fri, Oct 31, 2014
Length:
10 minutes

Statistics show that more than 60% of consumers use a mobile device as part of their purchasing experience. From researching products to placing orders—mobile is here to stay, and connected customers have high expectations of your company's mobile user experience.

In just 10 minutes, you'll learn design tips to optimize your mobile site and emails, and what statistics can help you create a satisfying mobile experience for your on-the-go customer. With these simple tweaks, your mobile site can be used quickly and efficiently, and will keep your customers coming back.

Presenter

Christina Inge is the founder and owner of thoughtlight, an agency that brings together content, web design, and events to engage audiences. She has led marketing and communications initiatives for emerging tech companies for the past decade, and taught digital marketing, development, and strategy at the college level. She holds an MS in Instructional Technology from the University of Wyoming and a Bachelor's in English from the University of Maryland.

Who Should Attend?

This session is for digital marketers, small business owners, web designers, and anyone involved in their company's mobile presence.

What Will You Learn?

  • How to gain more conversions from mobile
  • How to make it easy for customers to navigate your mobile site
  • How to make your emails mobile-friendly

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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