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MarketingProfs
Nov 8, 2017 Vol. 16, No. 216
In this issue
1. How-To: Avoid These Four Marketing Budget-Planning Mistakes This Season
2. Podcast: Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl
3.  PRO  New How-To Guide: 62 Best-Practices of Top Business Bloggers
4. Survey Says: The Use of Account-Based Marketing Among B2B Agencies
5. Infographic: 10 Tips to Organically Market Your Brand on Instagram
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How-To
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Avoid These Four Marketing Budget-Planning Mistakes This Season
By J.J. Kardwell
Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make. Read More
Podcast
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Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI. Read More
FOR  PRO  Members
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How-To Guide: 62 Best-Practices of Top Business Bloggers
Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More
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Survey Says
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The Use of Account-Based Marketing Among B2B Agencies
By Ayaz Nanji
Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase. Read More
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AT-A-GLANCE
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10 Tips to Organically Market Your Brand on Instagram [Infographic]
By Laura Forer
Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free. Read More

event calendar

Nov 7
FREE Seminar—7 Ways to Increase Engagement and ROI With a Mobile Event App
Nov 10
Virtual Conference—Content Marketing | Supercharge Your Content
Nov 14
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Nov 16
Teach Me How—How to Build an Email Nurturing Campaign That Converts PRO
Dec 14
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Nov 2018
B2B Marketing Forum—Registration is now open!

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