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Wednesday, December 14, 2022

📋 Table of Contents

1. Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

2. Seven Ways Management Accounting Can Benefit Your Marketing Operations

3. Prepare Yourself for the Future of B2B MarketingProfs Friday Forum

4. The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing

5. B2B Forum: Save up to $1000 MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery
Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery
Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that. »
The Marketing Leader's Guide to Surviving (and Thriving) in Uncertain Times
On Dec 15, join Writer and a host of experts as they discuss how to prep for a challenging year ahead, from keeping teams motivated to doing more with less. You can register to attend the event live or watch on-demand later, but with this all-star lineup, you won't want to miss it. Check out the agenda now. »
Seven Ways Management Accounting Can Benefit Your Marketing Operations
Seven Ways Management Accounting Can Benefit Your Marketing Operations
You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement. »
MarketingProfs Friday Forum
Prepare Yourself for the Future of B2B
As we head into 2023, what trends are going to define the new year? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say. »
The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research. Check out the study findings. »
B2B Forum: Save up to $1000
MarketingProfs B2B Forum
Get the most actionable advice in B2B Marketing at B2B Forum, October 4-6. Invest in yourself or your team for 2 days of educational sessions! Add a one-day workshop for deeper learning and higher savings! It's a great way to use your remaining 2022 budget. You'll save up to $1000 on October's B2B Forum when you invest today!
Save on B2B Forum today
Profs Picks
You've likely heard the buzz about AI writing. You might even be scared of it, or flabbergasted, or confused. Well, it's time to put your reservations aside, because there's nothing scary about a tool that helps writers create better content—and that's where Writer comes in. 2023 is almost upon us, and a lot of marketing teams will be squeezed for time, looking to do more with less. Writer can ease some of the pressure and keep your productivity at its peak. It speeds up your team's writing workflow, lending a hand at every stage, from ideation and drafting to distribution. And if you're still not sure where to start or what tool will best suit your needs, we've put together a handy checklist: 8 criteria for evaluating AI writing and editing software. Because you, the human, should be able to look at the big picture, leaving busy work to something that doesn't get bored. Try Writer for free today!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Integrate Partners With 6sense to Uplevel ABM Strategies With Precision PRWeb
Productiv Expands Partnerships With Cloud Financial Solutions to Help Teams Align on SaaS Management Business Wire
Influ2 Presents a New Approach to B2B Sales and Marketing GlobeNewswire
Consumer Intelligence SaaS Startup ProfitWheel Hits $30M Valuation, Raises Additional $1.2M Yahoo Finance
Cybersecurity SaaS Platform Field Effect Bags $34.5M Fintech Global
Vendavo Expands Partner Program and Hires New Global Vice President of Partnerships and Alliances Matthew Kenneally PR Newswire
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