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										| By Larry Kim | 
									 
								
									
										| As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
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										| In just 10 minutes, you'll review the various stages of the customer journey and five content considerations to help improve your conversion rate. You'll walk away with a framework to assess your current content and determine where there are opportunities to improve the customer experience.
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										| By James Webster | 
									 
								
									
										| Keep these five questions in mind when you're seeing the marketplace through the lens of Big Data.  
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                          Dec 9 
                          | 
                          FREE Seminar—The Business Case for Predictive Lead Scoring | 
                      
                     
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                          Dec 11 
                          | 
                          PRO Seminar—How to Use Testing to Improve Website Conversions | 
                      
                     
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                          Dec 12 
                          | 
                         Virtual Conference—Marketing Technology: "It's how you use it"  3 online sessions—FREE! | 
                      
                     
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                          Jan 15 
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                         PRO Seminar—The Art of the Extraordinary Presentation | 
                      
                 
              
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