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Take 10: How to Guide Customers Through Your Content

Melissa Breker
Fri, Dec 5, 2014
10 minutes

In an age when B2B purchases have become more complex than ever, prospects look for—and expect—a personalized experience. In order to provide a customer journey that is tailored to their needs, it's important to map your content to each applicable buying stage.

In just 10 minutes, we'll discuss the various stages of the customer journey and five considerations to help improve your conversion rate. You'll walk away with a framework to assess your current content and determine where there are opportunities to improve the customer experience.


Melissa Breker is a founding partner of Content Strategy Inc. she has more than 10 years of experience leading marketing, content strategy, and social media projects for agencies and large corporations. Melissa teaches content strategy, usability, and information architecture at Langara College and is passionate about connecting people and making a difference through content strategy.

Who Should Attend?

Content and marketing professionals—whether you work in content marketing, technical communications, or are in a position responsible for producing content, this Take 10 is for you.

What Will You Learn?

At the end of this Take 10, you will be able to:

  • Explain why the customer journey is important
  • Implement five new content marketing strategies guaranteed to increase your conversion rate
  • Map appropriate content to the customer journey

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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