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MarketingProfs
Feb 1, 2017 Vol. 16, No. 22
In this issue
1. How-To: How to Use Jargon for Good, Not Evil, in Your Content and Marketing
2. Podcast: How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Marketing Smarts
3.  PRO  How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix/a>
4. Survey Says: Sales Strategies of High-Growth Companies
5. Infographic: How to Convert Mobile Browsers to Buyers
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How-To
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How to Use Jargon for Good, Not Evil, in Your Content and Marketing
By Derek Slater
Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all. Read More
Podcast
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How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act. Read More
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How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More
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Survey Says
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Sales Strategies of High-Growth Companies
By Ayaz Nanji
High-growth companies are more likely than lower-growth ones to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg. Read More
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AT-A-GLANCE
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How to Convert Mobile Browsers to Buyers [Infographic]
By Laura Forer
Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that. Read More

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