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MarketingProfs
Feb 1, 2018 Vol. 17, No. 23
In this issue
1. How-To: Moving Pictures: How to Increase Engagement With Cinemagraphs
2.  PRO  New Live Seminar: Predictive Analytics for Social Media Marketers
3. Survey Says: The 10 Biggest Winners and Losers on Google Search in 2017
4. Infographic: Mobile Marketing: 2018 Statistics and Tips for Small Businesses
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How-To
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Moving Pictures: How to Increase Engagement With Cinemagraphs
By Chad Lott
Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and how to make one. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Predictive Analytics for Social Media Marketers
Reserve your spot for this upcoming Teach Me How seminar and you'll learn how to extract social media data from social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. Read More
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Survey Says
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The 10 Biggest Winners and Losers on Google Search in 2017
By Ayaz Nanji
YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. Read More
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AT-A-GLANCE
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Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]
By Laura Forer
Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. Here are seven tips to boost your mobile strategy and give your users great experiences. Read More

event calendar

Jan 30
FREE Seminar—Engagement: The Future of Content Delivery
Feb 6
FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

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