Predictive Analytics for Social Media Marketers
- Christopher Penn
- Kerry O'Shea Gorgone
- Thu, Feb 15, 2018, 12pm ET
- 60 minutes
It's practically mandatory for marketers of all stripes to incorporate social media into their digital marketing mix. What's more, social media is one of the richest troves of data available, replete with real language, preferences, and information about prospects. Yet many marketers struggle to unlock the value of that data, leaving it stuck in vendor tools.
In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.
PRO members get free access to our metrics training course!
If you like this seminar, you're going to love our new interactive course on metrics. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn how to evaluate important metrics across multiple platforms. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED »
Christopher Penn is the vice president of marketing technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast. He has been recognized twice by Forbes Magazine as one of the top 50 most influential people in social digital marketing. Marketo named him a marketing illuminator and PR News nominated him as Social Media Person of the Year.
Who Should Attend?
Marketers with significant experience with statistics and analytics will best benefit from this advanced seminar. Familiarity with a statistical language like R or SPSS is a plus.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Use time-series predictions to understand what topics to discuss and when
- Implement attribution modeling to see the true influence of social media
- Harness text mining and topic modeling to identify what people are saying about your brand
About Teach Me How Seminars
Teach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should do—ours teach you how.
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