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The 10 Biggest Winners and Losers on Google Search in 2017

by Ayaz Nanji  |  
February 1, 2018
  |  1,786 views

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics.

The report was based on the SEO visibility scores—a combination of organic search volume and rank position of pages—for major websites.

The researchers compared each site's level at the end of 2017 with its position at the start of the year. Adult websites and illegitimate streaming sites were excluded from the analysis.

YouTube had the largest absolute gain in SEO visibility in 2017. Encyclopedia and dictionary properties also had large SEO visibility gains last year, including the websites of Merriam-Webster and Encyclopedia Britannica.


Reddit recorded the biggest absolute drop in SEO visibility in 2017. Other sites that fell significantly include Tumblr and Pinterest.

About the research: The report was based on the SEO visibility scores—a combination of organic search volume and rank position of pages—for major websites. The researchers compared each site's level at the end of 2017 with its position at the start of the year. Adult websites and illegitimate streaming sites were excluded from the analysis.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Nicola Yap Thu Feb 1, 2018 via web

    I probably didn't notice this because I actually use Google to search through Reddit posts. Because the Reddit search function is trash. Reddit is usually always in my search query.

  • by Stan tan Sun Feb 11, 2018 via web

    Encylopedia websites ranking well while social media websites tanked.

    I think we are moving more towards the trend where people go on Google to search for information. Whereas most people go to social media (Facebook, Twitter, etc.) to search for entertainment.

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