We all know mobile is gaining momentum, and it's not going to slow down anytime soon.
• Make sure videos are mobile-friendly.
• More broadly, make sure your website is mobile-friendly. (If your audiences use mobile devices—and they probably do—this should be your first priority.)
• Capitalize on social media.
• Explore augmented reality (AR) and virtual reality (VR) options to enhance customer experiences.
• If you're running video ads, use mobile native video advertising.
• Ensure making payments on mobile is easy to do.
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.