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In This Issue
+ How-To: Five Relationship Blunders to Avoid in Your Sales and Marketing 
+ PRO: Boost Your Booth—Tradeshow Strategies That Work
+ Survey Says: Social Breakups—Why Friends, Followers Leave Brands 
+ Quick Take: An Easy Way to Manage Multiple Social Media Accounts 
+ My View: Eight Ways to Get Your Brand Known Around the Gloe
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Advertisement  Already have salesforce automation and email marketing tools? Wondering why you also need marketing automation? Then this paper is a must read -- download it now.
How-To Five Relationship Blunders to Avoid in Your Sales and Marketing
By Kathy Sacks
With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from others. Steer clear of these five mistakes, and build long-term relationships with your customers. Read More
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PRO Boost Your Booth: Tradeshow Strategies That Work
Join us Thursday, February 17 as Bob Knorpp shares new ideas that can help increase the number of qualified leads you generate as a result of exhibiting. He'll look beyond the logistics of tradeshow marketing and examine the underlying strategies necessary for achieving success. Read More
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Survey Says
Social Breakups: Why Friends, Followers Leave Brands
More than four in five consumers say they have "broken up" with at least one brand on Facebook, Twitter, or email because of irrelevant, too frequent, or boring marketing messages. Read More
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Quick Take
An Easy Way to Manage Multiple Social Media Accounts
These days, being a social community manager means—your fingers must ache. It's not easy navigating multiple social media accounts for yourself and multiple clients. But there's relief—in the form of a super-helpful iPhone app. Read More
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My View Eight Ways to Get Your Brand Known Around the Globe
By Liz Elting
In this age of global business, engaging only one nation's consumer base will plateau your company's growth. In the past, only the big players could afford to localize their websites. But here's how you can target the foreign market. Read More
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@SalesldMgmtAssn Industry Leader: Learning From The Grand Masters Of Marketing: Interview with Russell Kern https:////dlvr.it/GHLVg #SLMA
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Forum Today's Question
By Craig.Dowley Posted 2/11 at 7:51 am EST
We are replacing our Web analytics system and are considering Omniture and Coremetrics. How would you rate your overall satisfaction with these products? Go To Question
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Feb 17 / PRO Seminar—Tradeshow Strategies That Work with Bob Knorpp
Feb 19 / #ProfsChat—Events 2.0 Twitter chat with @LucyHackman & @anetah, noon-1pm ET
Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1
 
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