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In This Issue
+ How-To: 10 Commandments for Getting the Most Out of Your Naming Firm
+ #SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs
+ PRO SmartTool: Optimize and Maintain Your Email List
+ Survey Says: What Info Do Consumers Value on Local Business Websites?
+ My View: An Open Love Note to the Marketers We Cherish [Slideshow]
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To 10 Commandments for Getting the Most Out of Your Naming Firm
By Beth Gerber
You bit the bullet and decided to hire a naming firm for your next branding initiative. You researched and you vetted, and you picked a firm that feels like a good match. A lot is riding on this. So what's next? Read More
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PRO SmartTool: Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
What Info Do Consumers Value Most on Local Business Websites?
By Ayaz Nanji
Consumers most value the "four Ps"—product, price, place, and phone number—on local business websites, according to a recent report. Read More
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Quick Take
#SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs, More!
By Angela Natividad
See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience. It’s all a hop, skip, and a skim away. Read More
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My View An Open Love Note to the Marketers We Cherish [Slideshow]
By Ann Handley
Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts, but by giving you a slide deck to share with your own community of marketers. Enjoy! Read More
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Feb 14
 Virtual Conference—Content Marketing: Create and Execute Killer Content 3 online sessions
Feb 18
 FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted!
Feb 25
 FREE Seminar—10 Common Webinar Mistakes and How to Avoid Them
Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Mar 27
 PRO Seminar—Become the Most Highly Recommended Brand in Your Category
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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