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In This Issue
+ How-To: 10 Hot Tips for Seasonal Sale Success
+ Slide Show: Six Tips for Practicing Safe Social Media
+ PRO Take 10: Five Rules for Creating Powerful Calls-to-Action
+ Survey Says: Social Graph Drives Brand Lift
+ Quick Take: A Seven-Step Road Map for Your Content Marketing
+ My View: Should Marketers Be Pinterested? [Infographic]
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How-To 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Success
By Hanna Andrzejewska
Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success. Read More
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Slideshow Six Tips for Practicing Safe Social Media [Slide Show]
By Scott Oppliger
Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure it is practicing safe social media. Read More
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PRO PRO-Favorite Take 10: Five Rules for Creating Powerful Calls-to-Action
In just 10 minutes, learn to create calls-to-action that capture attention, make the most of the few seconds that visitors take to scan the page, and, most important, get them to do what you want them to do: convert. Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Social Graph Drives Brand Lift, Direct Response Ad Metrics
Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without those capabilities, generating large gains in brand lift and key direct-response metrics. Read More
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Quick Take
A Seven-Step Road Map for Your Content Marketing
Getting started on your content marketing strategy is like planning a journey—deciding where to go and how to get there. To make things simple, take these seven key steps to identify where to go, what to avoid, and how to reach your dream destination. Read More
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My View Should Marketers Be Pinterested? [Infographic]
By Corey O'Loughlin
I'm an early adopter of nearly every technology, yet for some reason Pinterest never appealed to me. But because Pinterest is becoming an increasingly important channel for marketers, we here at MarketingProfs took a stab at it. Read More
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@brasonja 7 Smart Tips to Boost #SEO Rankings and Traffic https:////j.mp/zi9a3v via @eugenoprea
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Forum Today's Question
By minicuts.cccoh 2/1/2012 at 7:04 AM
I need help coming up with a name for an art studio, a place where people could take painting lessons and enjoy some wine. Any suggestions? Go To Question
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Feb 2
FREE Seminar—B2B Social Media Power Hour
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