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Take 10: 5 Rules for Creating Powerful Calls-to-Action

Doug Metzgar
Fri., Aug. 26, 2011, 11am ET (8am PT)
10 minutes

The most crucial, business-building item on your website—the Call-to-Action or CTA—is only a few words long, so make every word count! Customers come to your site because they are trying to solve a problem—your call-to-action needs to offer a clear and immediate solution.

By the end of this Take 10, you'll be able to create a call-to-action that captures attention, makes the most of the few seconds that visitors take to scan the page, and, most importantly, gets them to do what you want them to do—whether you're asking readers to fill out a survey, get more information, or cash in on daily deals!


Doug Metzgar is the principal of Meshwork Marketing, a specialized marketing firm dedicated to helping organizations improve their visibility by better connecting with their supporters. His practice blends PR and marketing communications with services that include marketing and social media strategy development, planning, execution, and measurement. At Meshwork Marketing, Doug manages more than $2M in community communications and social media projects for clients in the IT, automotive repair, retail sales, and restaurant industries.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • The purpose of a call-to-action
  • The characteristics of a call-to-action that converts
  • How successful companies use them

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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