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In This Issue
+ How-To: Clicking Me Softly—A Crash Course in Conversion (Part 2)
+ PRO: Take 10—How to Prioritize and Budget for Your Online Activities
+ Survey Says: Social Networking is Fastest-Growing in Mobile Content 
+ Quick Take: Three Tips for Setting Up Google Analytics
+ My View: Repurposing Your Video Content—Easy as 1, 2, 3, 4
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How-To Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)
By Oli Gardner
People convert by interacting at a designated conversion point. They are triggered to do this by a call to action. In part two of our five-day crash course, learn how the ever-so-crucial call to action can kick up conversion. Read More
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PRO Take 10: How to Prioritize and Budget for Your Online Activities
Search engine marketing. Email marketing. Social media marketing. Where should you begin? In just 10 minutes, learn how to choose your online marketing activities and determine how much of your budget to assign to each activity. Read More
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Survey Says
Social Networking: Fastest-Growing Mobile Content Category
Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US. Nearly 58 million people accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the prior year. Read More
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Quick Take
Three Tips for Setting Up Google Analytics
Measuring the performance of your website is critical to your success—and Google Analytics is a reliable and free way to do just that. Here are three tips on getting the most out of Google Analytics. Read More
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My View Repurposing Your Video Content Is as Easy as 1, 2, 3, 4
By Jiyan Wei
People are spending more time watching videos online than ever before, and multimedia—like video—tend to hold their attention longer. Want to keep your audience tuned in? Here are four key ways to give your video content legs. Read More
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@JasonKapler Reading: 6 Ways the Google Analytics Dashboard is Better Than You Think | https:////bit.ly/dJdvb8
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Forum Today's Question
By aptsolu Posted 2/18 at 6:20 pm EST
We are a staffing agency in need of tradeshow ideas for our apartment association. It will be a '60s, space-themed event. How should we incorporate this theme? Go To Question
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Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon
Feb 25 / #ProfsChat—Social Media Twitter chat with @tamadear, noon-1pm ET
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1