Take 10: How to Prioritize and Budget for Your Online Activities
- Michael Miller
- Fri., Feb. 18, 2011, 11am ET (8am PT)
- 10 minutes
Website marketing. Search engine marketing. Email marketing. Social media marketing. Mobile marketing. With all these activities available, how do you determine which to include in your online marketing strategy?
This 10-minute webcast gives a quick rundown of the top online marketing activities, then helps you decide which ones your business should use. Michael Miller, author of The Ultimate Web Marketing Guide, provides unique advice to help you choose your online marketing activities and determine how much of your budget to assign to each activity. Every business is different, of course, but the helpful tips in this video will get you started on your online marketing strategy and budget.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- How to prioritize the most important online marketing activities
- The 3-bucket method of organizing your online marketing strategy
- How to divide your online marketing budget between home-base activities, outbound communication, and two-way communication
- Why flexibility is important when budgeting for your online marketing activities
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.