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In This Issue
+ How-To: Clicking Me Softly—A Crash Course in Conversion (Part 4)
+ PRO: Take 10—How to Select Keywords Using a Free Tool From Google
+ Survey Says: Social Sign-In Favored Over Traditional Web Registration
+ Quick Take: Three Things You Must Do Before Increasing Email Frequency
+ My View: Don't Assume Your Customers Know What You Know
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Advertisement  Register now for MarketingProfs University Social Media Marketing Fast Track and save! Learn how to use social media to boost your bottom line during this online training course, broadcasting live April 7–22. Features 18 classes and 23 expert instructors. Use code SMARTER by 2/28 to save $200.
How-To Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)
By Oli Gardner
Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment. Read More
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PRO Most Popular Take 10: How to Select Your Keywords Using a Free Tool From Google
In just 10 minutes, Janet Driscoll Miller shows you how to select keywords for SEO using the free Google AdWords tool, focus on high-conversion keywords, and monitor search volumes and your competitors' keywords. Read More
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Advertisement  Is Social Media All Greek to You? Meet Sysomos. Real-time social media monitoring, engagement and sentiment analysis. Measure your communications, and gain insight for smarter business decisions. Listen to conversations about you and your brand, engage on the fly, and analyze the sentiment of what’s said. Learn more, take the demo!
Survey Says
Social Sign-In Favored Over Traditional Web Registration
Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in would be a good alternative. Read More
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Quick Take
Three Things You Must Do Before Increasing Email Frequency
Have you been wowed by the results of a high-frequency email campaign? Avoid the knee-jerk reaction of jumping into another one. Use these three tips to successfully plan your next campaign. Read More
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My View No Mind Melding Here: Don't Assume Your Customers Know What You Know
By Elaine Fogel
Only you know how your organization's systems work—not every customer does. So, if you'd like to field fewer complaints and maintain positive relations with your customers, enlighten them and build their trust with your brand! Read More
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@GuyKawasaki 5 ways to compete with the big guys for talented interns https:////is.gd/P2iik4
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Forum Today's Question
By smachesney Posted 2/23 at 9:47 am EST
Few people have "e-marketing, SEO, SEM or social media" in their titles. I'd like to know what function is performing e-marketing at your company. Go To Question
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Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon
Feb 25 / #ProfsChat—Social Media Twitter chat with @tamadear, noon-1pm ET
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1
 
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