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MarketingProfs
Feb 26, 2016 Vol. 15, No. 39
In this issue
1. How-To: Three Steps for Using Your Competitors' Media Coverage to Boost Your Own Visibility
2. #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories This Week
3.  PRO  Online Toolkit: Create High-Performance Landing Pages
4. My View: Staying Creative While Working Remotely
5. Survey Says: Trump vs. Sanders: Who's Winning on Twitter?
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How-To
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Three Steps for Using Your Competitors' Media Coverage to Boost Your Own Visibility
By Matt Walker
Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even. Read More
FOR  PRO  Members
Today's PRO Item
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Online Toolkit: Create High-Performance Landing Pages
This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Survey Says
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Trump vs. Sanders: Who's Winning on Twitter?
By Ayaz Nanji
Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media? Who has the most followers on Twitter and the highest number of interactions per tweet? Read More
Quick Take
#SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Social gets serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution. Read More
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My View
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Staying Creative While Working Remotely
By Jes Sherborne
Creative collaborations can be challenging when employees work remotely. The following tips can help remote workers facilitate brainstorms and creative sessions. Read More

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