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In This Issue
+ How-To: Rethink Your Branding to Create Crazy Love From Customers
+ #SocialSkim: Funny Sochi Livetweets, Super Bowl Marketing Scores, More!
+ PRO [Online Toolkit] Create High-Performance Landing Pages
+ Survey Says: How (and Why) Millennials Interact With Brands on Social Media
+ Infographic: Facebook Contest Ideas for Every Month of the Year
+ My View: Customer Loyalty Isn't Just a 'Marketing Thing'
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How-To Rethink Your Branding to Create Crazy Love From Customers
By Tom Shapiro
Emotions are powerful, and your customers cannot make buying decisions without them. To take your brand from good to ridiculously amazing, focus your marketing on building emotional connections with customers. Read More
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PRO [Online Toolkit] Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Whether youíre speaking publicly, pitching a media plan, giving a sales presentation, or meeting with the boss, Present & Persuade will provide insight into the art and science of persuasive speaking. Kickoff class is February 13, enroll today and save $200 with code PERSUADE!
Survey Says
How (and Why) Millennials Interact With Brands on Social Networks
By Ayaz Nanji
For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the University of Massachusetts, Dartmouth. Read More
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Quick Take
#SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!
By Angela Natividad
Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all thatís fit to print about the changing face of social! Itís all a Skim away. Read More
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My View Customer Loyalty Isn't Just a 'Marketing Thing'
By Tyler Douglas
In today's new consumer landscape, companies must rethink brand loyalty and its ownership. Here's why loyalty shouldn't be only your marketing department's concern. Read More
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