MarketingProfs Today: Skills in a Martech World | Managed Services | Influencer Marketing in 2017

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In this issue

1.	How-To: How to Stay Relevant as a Marketer in a Crazy Martech World
2.	Video: Managed Services: 'Do It for Me' Is for B2B, Too
3.	PRO Take 10: Three Sales Metrics Marketing Should Own
4.	Survey Says: The State of Influencer Marketing in 2017
5.	Infographic: How to Navigate the Social Media Advertising Solar System

Learn how to blend digital skills like information architecture, data analysis, and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

How to Stay Relevant as a Marketer in a Crazy Martech World

By Jennifer Smoldt

In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately? Read More

Video

Managed Services: 'Do It for Me' Is for B2B, Too

By Carol O'Kelley

Today, B2B technology vendors (think marketing automation) offer much more than technology: Many also offer "do it for me" services (aka, managed services) to execute tactical activities related to using their platforms. Read More

FOR PRO Members

Take 10: Three Sales Metrics Marketing Should Own

If you're tired of the Sales and Marketing tug-of-war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities that drive the business forward. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

The State of Influencer Marketing in 2017

By Ayaz Nanji

Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing. Read More

AT-A-GLANCE

How to Navigate the Social Media Advertising Solar System [Infographic]

By Laura Forer

Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results. Read More

event calendar

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