If you're not an expert in social media advertising, the process can feel like you're on another planet.

Luckily, marketing automation software company Marketo has produced an infographic that explains the various ways you can use advertising on some of the main social media platforms.

For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, you need to understand your own brand and your audience, the infographic suggests.

If you're trying to figure out which social platforms to start with, it might help to know that 78% of marketers are satisfied with the value Facebook Ads provide, according to the infographic.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.