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Take 10: Three Sales Metrics Marketing Should Own

Samantha Stone
Fri, May 6, 2016
10 minutes

Marketers are responsible for leads, unique website visitors, and brand awareness. Sales is responsible for the length of the sales cycle, win rate, and closing business. Sound familiar? On the surface this makes perfect senseódivide and conquer. But in fact, it's this black-and-white division of labor that leads to unhealthy tension and inefficiencies.

If you're tired of the sales and marketing tug of war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward.


Samantha Stone is the founder of the Marketing Advisory Network. She has launched go-to-market initiatives and lead marketing strategies for award-winning, high-growth technology companies, including Netezza, SAP, Ascential Software, and Powersoft. She blogs at Unleash Possible.

Who Should Attend?

Any marketer who supports a high-consideration purchase process where buyers engage sales in multiple stages throughout their evaluation.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Take ownership of three sales metrics
  • Improve collaboration with sales
  • Use marketing metrics to align your content strategy around buyer needs

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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