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In This Issue
+ How-To: Five Steps for Hosting a Webinar That Generates Sales
+ Slide Show: Four Lessons From the Co-Founder of OfficeMax
+ PRO Take 10: How to Fascinate People With 7 Key Triggers
+ Survey Says: Social Media Users Prefer Social Logins
+ Quick Take: Defeat Six Fierce Opponents of Compelling Content
+ My View: How to Find ROI in the Multichannel Marketing Haystack
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How-To A Five-Step Process for Hosting a Webinar That Generates Sales
By Greg Digneo
When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar. Read More
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Slideshow Four Lessons From the Co-Founder of OfficeMax [Slide Show]
By Christian Gulliksen
As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building your business, and outwitting the competition. Read More
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PRO Take 10 Author Series: How to Fascinate People With 7 Key Triggers
Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Read More
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Survey Says
Social Media Users Prefer Social Login Over Traditional
More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier. Read More
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Quick Take
How to Defeat Six Fierce Opponents of Compelling Content
Clear content comes from focus and clear thinking. But you can't focus on a task or think clearly when confronted with nasty content-creation opponents. Here's a look at six common saboteurs of content—and ways to overcome them. Read More
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My View How to Find ROI in the Multichannel Marketing Haystack
By Irv Shapiro
Ever get knots in your stomach at the thought of trying to attach measurable outcomes to all of your multichannel marketing campaigns? Here are three initiatives you can take to identify return on both online and offline campaigns. Read More
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@tomcritchlow I just posted about content marketing and why we should all care. Full of fascinating #longreads and articles https:////bit.ly/Ao8eud
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Forum Today's Question
By luilocolombia 2/7/2012 at 5:01 PM
We need to inform clients that we've changed our location. Are there any sample letters available that convey such a notice? Go To Question
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