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MarketingProfs
Mar 13, 2018 Vol. 17, No. 50
In this issue
1. How-To: What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)
2. Article: Improve Your Multichannel Marketing Attribution With Machine-Learning [Sponsored]
3.  PRO  Take 10: How to Avoid Spamtraps
4. Survey Says: Getting to Know Gen Z: Beliefs, Preferences, and Behaviors
5. Infographic: Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law
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How-To
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What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)
By David Gee
GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines. Read More
Today's Sponsored Article
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Improve Your Multichannel Marketing Attribution With Machine-Learning
By DataRobot [Sponsored Content]
Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: How to Avoid Spamtraps
In just 10 minutes, we'll share an overview of the incredibly dangerous power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps, and you'll learn how to respond to them. Read More
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Survey Says
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Getting to Know Gen Z: Beliefs, Preferences, and Behaviors
By Ayaz Nanji
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, to care about identity-based issues, to value ads that showcase real people, and to use visual-first social networks, according to recent research. Read More
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AT-A-GLANCE
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Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]
By Laura Forer
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally. Read More

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