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Take 10: How to Avoid Spamtraps

Austin Bliss
Fri, Nov 11, 2016
10 minutes

What makes email service providers groan and marketers panic? Spamtraps! We've all fallen victim at one time or another, but no more. Avoiding spamtraps is not as difficult as you might think.

In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them.


Austin Bliss is president and co-founder of FreshAddress, Inc., and has been guiding operations there since 1999. He is an active member of many trade groups including the Direct Marketing Association, is a frequent contributor to industry publications, and a presenter at marketing conferences and events. Prior to FreshAddress, Austin received national recognition for his innovative technical work with the United Nations and the Carnegie Foundation.

Who Should Attend?

Marketers and email specialists who have heard about spamtraps and are looking for solutions on how to avoid or respond to them for healthy list growth.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Identify spamtraps in your email list
  • Understand the risk spamtraps have on your email marketing
  • Avoid spamtraps

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In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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