Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Stop Focusing on Automation and Take a Look at Content: 7 Steps
+ Survey Says: Three Things Digital-Savvy CMOs Are Doing Different
+ PRO NEW! Take 10: How to Strike a Balance Between Analytics and Creativity
+ Infographic: How to Create a Great Mobile App
+ My View: SXSW Interactive 2014: Five Takeaways for Marketers
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Are you sending the type of email that gets four times the opens? Get Emma's free guide to welcome email automation!


How-To Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You Started
By Peter Baron
To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO NEW! Take 10: How to Strike a Balance Between Analytics and Creativity
To be a successful merchant, you must be both an artist and a scientist, a Michelangelo and an Einstein, right-brained and left-brained. You get the point! In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Emma presents: The Brainiac Guide to Welcome Email Automation. Get our free guide now!

Survey Says
Three Things Digital-Savvy CMOs Are Doing Different
By Ayaz Nanji
Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into enterprises smartly and efficiently, IBM finds. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
How to Create a Great Mobile App [Infographic]
By Verónica Maria Jarski
As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create an app. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View SXSW Interactive 2014: Five Takeaways for Marketers
By Kerry O'Shea Gorgone
Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers. Read More
Author Name
share Twitter Facebook LinkedIn
Mar 25
FREE Seminar—Rethink the Funnel: A New Perspective on Attribution
Mar 27
PRO Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category
Apr 1
FREE Seminar—The Eight Second Challenge
Apr 10
PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Apr 11
Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Oct 9-10
B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
advertisement
Advertisement