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Take 10: How to Strike a Balance Between Analytics and Creativity

Kathleen Schultz
Fri, Mar 14, 2014
10 minutes

To be a successful merchant, you must be both an artist and a scientist, a Michelangelo and an Einstein, right-brained and left-brained. You get the point! Whether you're the big idea person or the number cruncher, being able to apply 2-3 skills of each can be paramount to your business's success.

In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business.


Kathleen Schultz is a senior executive with three decades of experience in omni-channel retailing. She has a broad base of management and analytical skills with very diverse category experience: apparel, floral, food, gift, home furnishings, and promotional products. Kathleen assists companies in the development and achievement of their merchandising strategies through better planning and product/creative positioning that reinforces the brand.

Who Should Attend?

Merchants, product developers, inventory planners, financiers, and creative types—this Take 10 is for you!

What Will You Learn?

  • The top two critical "artist" skills you should possess
  • The top two critical "scientist" skills you should possess
  • How to create a balance that will help you succeed

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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