Together with Adverity, a smart marketing analytics platform.
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A Marketer's Field Guide to Financial Goal-Setting and Measurement
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MarketingProfs Master Class
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| The C-suite doesn't care about site traffic, email CTRs, and webinar registrations. What execs care about is simple—revenue and bottom line. Learn to speak their language in our new Master Class that's launching May 11: A Marketer's Field Guide to Financial Goal-Setting and Measurement. |
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| Profs Pick |
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| We marketers need to be smart about how to use data because our marketing decisions—and our marketing performance—depend on it. With the massive volumes of data available today, using the right tool for the job is one of the most sensible decisions we can make. That's where an intelligent analytics platform like Adverity can help. It allows you to integrate, clean, and analyze data from hundreds of sources all in one place; it simplifies marketing reporting with compelling visual stories, automated dashboards, and actionable insights; and its augmented analytics module enables you to identify trends and outliers and provides predictive insights to fuel growth. Check out the links above to learn how you can start making smarter marketing decisions today. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Only three weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help. |
| Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this week with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. |
| News You Can Use |
| Updates from around the industry |
| 50% of B2B Sales Professionals Saw Their Workloads Increase During the Pandemic, New Groove Survey Reveals Yahoo Finance |
| Salesforce Debuts Tools to Help B2B Teams Conduct ABM Campaigns MediaPost |
| Vidyard Launches Desktop Apps as Adoption of User-Generated Videos in Sales Accelerates Yahoo Finance |
| Demandbase Defines Account-Based Experience (ABX) as the Next Generation of ABM Yahoo Finance |
| FinTech Tackles Human Error Challenge of Late B2B Payments PYMNTS |
| Clearbit Appoints Patrick Grady and Jason Maynard to Board of Directors Yahoo Finance |
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