Please accept all cookies to ensure proper website functionality. Set my cookie preferences

What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?

The Influencer Marketing Factory did a deep dive into the functionality of both social media offerings. The researchers also examined 60 profiles that post on both TikTok and Instagram Reels to compare content performance.

An infographic (below) reveals the findings of the research and provides benchmarks for views, likes, and comments.

The piece also explores the key difference between TikTok and Instagram Reels: community vs. reach.

Check out the infographic:

the difference in audience engagement between Instagram and TikTok Reels infographic

Sign up for free to read the full article. Continue reading "Comparing TikTok and Instagram Reels [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner