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MarketingProfs
Mar 20, 2018 Vol. 17, No. 55
In this issue
1. How-To: How Marketers Can Be Effective Business Storytellers (And Why They Should Be)
2. Article: Measuring Marketing ROI on Google AdWords [Sponsored]
3.  PRO  Take 10: Seven Steps to a Successful Re-Engagement Campaign
4. Survey Says: The State of Sales Content ROI [Infographic]
5. Infographic: The Complete Guide to Snapchat Advertising Targeting Options
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How-To
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How Marketers Can Be Effective Business Storytellers (And Why They Should Be)
By Bree Baich
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read More
Today's Sponsored Article
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Measuring Marketing ROI on Google AdWords
By DataRobot [Sponsored Content]
Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective. Read More
FOR  PRO  Members
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Take 10: Seven Steps to a Successful Re-Engagement Campaign
You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More
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Survey Says
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The State of Sales Content ROI [Infographic]
By Ayaz Nanji
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. Read More
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AT-A-GLANCE
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The Complete Guide to Snapchat Advertising Targeting Options [Infographic]
By Laura Forer
If you're advertising on Snapchat—or thinking of doing so—bookmark this comprehensive list of segmenting and targeting options that will help you reach your target audiences. Read More

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