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Take 10: Seven Steps to a Successful Re-Engagement Campaign

Meera Kothand
Fri, Sep 9, 2016
10 minutes

Is a significant portion of your email list dead? Are inactive subscribers pulling down your engagement rates? It's time to do something about the dead weight, and we're not talking about cutting it off.

In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers.


Meera Kothand is a certified email marketing specialist and author. She is passionate about helping small business owners craft a strategic online presence with a combination of blogging and email marketing strategy. She is also a contributor at several sites such as Addicted2Success and YFS.

Who Should Attend?

Anyone involved in email marketing looking to develop a subscriber re-engagement campaign.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Set up and launch a re-engagement campaign
  • Create effective winback emails
  • Assess your campaigns to improve engagement

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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