Influencer marketing platform Izea has created guides for advertising on the major social networks: Facebook and Instagram, Twitter, YouTube, and LinkedIn.

Recently it added a guide for Snapchat to the series, providing a one-stop resource for marketers who are looking to target their Snapchat ads efficiently and effectively.

Within Snapchat, you can segment your audience on the following criteria:

  • The basics, such as demographics—including language, household income, and parental status—and geography.
  • Audiences, which gives you a predefined list of more than 300 audience options to choose from.
  • Devices and carriers, so you can segment by type of device, carrier, and connection type.
  • Custom audiences, which allows you to create matches with your email list, define lookalike audiences, and customize your target segments in other ways.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.