MarketingProfs Today

Thursday, March 25, 2021

📋 Table of Contents

1/ Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn

2/ Email Marketing Success: Are You Using Email to Its Full Potential? sponsored

3/ How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts

4/ The Marketer's Instrument [B2B Forum Keynote] MarketingProfs B2B Forum

5/ 11 Home Office Decor Ideas to Improve Productivity

6/ Demand Generation: A Doubleheader Event MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
MarketingProfs article
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use. »
sponsored
Email Marketing Success: Are You Using Email to Its Full Potential?
Email continues to shine as a top-performing marketing channel, but not all organizations or marketers are doing it well. New research from Validity and the DMA highlights the biggest factors impacting email marketing success. To access those insights and benchmark your email efforts, download the report. »
How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts
podcast
How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content. Read more and listen in on this insightful conversation. »
MarketingProfs event
Demand Generation: A Doubleheader Event
Can your demand-gen program keep up with your increasingly savvy audiences? Demand gen is a critical, ever-evolving discipline. In these two sessions, learn how to build a solid foundation for your program and use integrated—digital and direct—demand generation to close deals. Join us. »
11 Home Office Decor Ideas to Improve Productivity
infographic
11 Home Office Decor Ideas to Improve Productivity
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate? Check out the infographic. »
The Marketer's Instrument [B2B Forum Keynote]
MarketingProfs B2B Forum
Don't miss Vinh Giang's keynote at B2B Forum online. He'll be sharing the value of learning to use your "instrument"—your ability to communicate and connect—in a masterful way. It's just one of 45 sessions that will inspire you as a marketer and help you to create and harness Moments That Matter.
Check out the full program.
Afoot in the Neighborhood
MarketingProfs community goings-on
Only two weeks away! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you!
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this month with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can access all 10 bite-sized lessons on-demand.
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How to Find Business Growth Opportunities Within Your Competitive Landscape »
News You Can Use
Updates from around the industry
8Greens Partners With 3PL Provider OceanX to Scale DTC, Amazon, and B2B Fulfillment Yahoo Finance
Globality, Aquanima Team on AI-Based B2B Procurement PYMNTS
Grovara Raises $5.5 Million Seed Round to Transform Global Commerce With First B2B Global Marketplace for US Healthy Brands Yahoo Finance
Freshworks Appoints Former SuccessFactors and ServiceMax Executive as Chief Marketing Officer PR Newswire
Moneris Collaborates With BMO for B2B Payments in Canada PYMNTS
Strategy Analytics Named as Most Influential Analyst Firm by Telco Technology Buyers in CCgroup Survey Business Wire
Orion and BNY Mellon’s Pershing Expand Relationship, Deepen Tech Integrations Business Wire
MRM Named for 5th Straight Year as a Leader in 2021 Gartner Magic Quadrant for Global Marketing Agencies Yahoo Finance
Upcoming Events
MAR
25
[Doubleheader Event] Demand Generation
90 minutes | sponsored by Sendoso
MAR
31
[Webinar] How to Build and Lead an Adaptable Marketing Team
45 minutes | sponsored by Robert Half
APR
1
[Webinar] Top 3 Ways Customer-Preference Management Can Help B2B Marketers
60 minutes | sponsored by OneTrust
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
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