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Together with marketing analytics company
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Wednesday, March 30, 2022
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| sponsored webinar |
| Web Accessibility Is a Big Opportunity That Drives Revenue |
| Creating accessible website experiences opens your company up to the 1 in 4 Americans who live with some kind of disability. It's also good business—Web accessibility can deliver better results and enhance search engine optimization. Best of all, AI can do most of the work for you. Discover how in this free webinar. » |
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Can the Machine Learn... to TikTok?
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MarketingProfs B2B Forum
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| Artificial intelligence and machine-learning are no longer locked in the computer lab—they're running loose in the marketing department! Powerful AI is being used to ID high-potential customers. Discover what you need to know to blow past your steam-powered competitors. Join Georgetown U's Shashi Bellamkonda and Bindu Reddi, CEO of Abacus.ai, at the B2B Forum Online, April 6-7. |
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| Profs Picks |
| sponsored |
| Facing marketing challenges can feel like an action-packed video game. As soon as you knock out the limited budget, you're assailed by multiple advertising channels. Egad, so many heads! You have to dodge the vanity metrics constantly coming out of the sky, and pesky personal biases are nipping at your hero's heels the whole time. But hark! Attribution and analytics are here to help! LeadsRx's Attribution Starter Kit sparkles with materials to help you tackle attribution, including case studies, overviews, blog posts, and more. And because you're a savvy marketer, you know you need to harness powerful analytics to improve return on ad spend, reduce customer acquisition costs, and improve customer lifetime value. LeadsRx provides an impartial marketing analytics platform that includes multitouch attribution, incrementality, and customer journey analytics that will make your epic battles that much easier. Learn more about LeadsRx. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Jabmo Recognized as Best Suited for Vertical-Specific Account-Based Marketing Jabmo |
| TrustRadius Announces Demandbase One Integration Yahoo Finance |
| HG Insights Acquires Intricately Business Wire |
| Mediafly Unveils Revenue360 Suite - Four Solutions That Connect Sales Enablement, Revenue Intelligence, Value Selling, and Buyer Engagement PR Newswire |
| BuySellAds Expands Portfolio to Out-of-Home Advertising With OneScreen.ai Yahoo Finance |
| Revenue.io Hires CFO Jim Arth and CRO Phillip Edgell as Real-Time Revenue Operations Goes Mainstream PR Newswire |
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